About AHLERI

I started AHLERI in 2023 with the goal of creating a world that prioritizes the mental health of horses. I feel very strongly, as I'm sure you do, that horses deserve just as much joy, peace, and confidence in their lives as we humans do! With that in mind, I decided to start a company that could fulfill that gap.

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Beginning with our line of original Muzzle Butter products in 2023, we took the equestrian world by storm, introducing thousands worldwide to the amazing calming (At-Ease), bug repelling (Repel), and energizing (Impulsion) benefits of essential oil scents for horses. In 2025, we expanded to become a horse-first retailer, including products geared towards equine enrichment and ethical training practices through our partnership with brands such as Heica Oy and QHP.

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As a brand, we are well-aware that the onus is upon us to protect this Earth as much as we can. Every plastic-free, biodegradable, eco-conscious product that you purchase from us is one more thing that will help keep trail rides beautiful, maintain wild horse habitats, and prevent the breakdown of our beautiful planet that we all share. Are we doing enough? Not yet! That's why we've set goals to ensure that our products continue improving in both quality and environmental friendliness.