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Our Background


I started AHLERI in 2023 with the goal of creating a world that prioritizes the mental health of horses. I feel very strongly, as I'm sure you do, that horses deserve just as much joy, peace, and confidence in their lives as we humans do! With that in mind, I decided to start a brand that could fulfill the gap that I saw.

As a brand, we are well-aware that the onus on us to protect this Earth as much as we can. Every plastic-free, biodegradable, eco-conscious product that you purchase from us is one more thing that will help keep trail rides beautiful, maintain wild horse habitats, and prevent the breakdown of our beautiful planet that we all share. Are we doing enough? Not yet! That's why we've set goals to ensure that our products continue improving in both quality and environmental friendliness.

A bay horse

Our Founder Laurel Heinen's rescue gelding, Galileo ORO.

Our Horse-Friendly, Planet-Friendly Goals

All Organic


In 2025, it is our goal that all of our botanical ingredients are 100% USDA Organic.



In 2024, our goal is to ensure that all of our packaging, including tape and labels, is 100% bio-degradable.

2/15/2024 Update: All of our packaging is now bio-degradable except for our labels (our next step!)

Certified B-Corp


By 2028, it is our goal to have enough control over our value chain to ensure that we receive a B rating on our B Lab assessment, and achieve a B-Corp Certification.

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